Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, reinforces its focus on international growth through a strategic alliance recently announced with Sercotel Hotels, a leading hotel operator and franchisor based in Spain. The alliance establishes the framework for the extension of Choice Hotels’ global footprint into Spain and other markets, as well as the creation of new opportunities for additional hotel development across Europe and Latin America.
Through this alliance, Choice Hotels’ brands will leverage the hotel management arm of Sercotel Hotels to provide hotel owners with a comprehensive solution and strong value proposition in international markets, specifically the force of Choice’s brand awareness and distribution channels, supported by its leading digital platform, united with the proven hotel management expertise of Sercotel Hotels.
The strategic alliance also contemplates Choice expanding its presence in Spain and Latin America by adding select Sercotel Hotels properties to the Choice Hotels global hotel distribution network, enabling guests to shop and book certain Sercotel hotels on ChoiceHotels.com and the Choice Hotels mobile app.
