Event Canvas, the transformation power of events
29 de noviembre de 2017
Often companies develop events with a view to a highly economic objective. But the power of events goes much further. In addition to being business acts for an economic purpose, its power to transform the attitude and mind of the audience is what sets it apart from the rest of the marketing tools. To create events that enhance this transforming character and reach (and exceed) expectations marked, Ruud Janssen and Roel Frissen have developed Event Canvas.
