GMF Latam Edition 2026
LATAM is waiting for you
Cartagena de Indias is no coincidence: it is the result of two previous editions that marked a before and after in the way MICE supply and demand connect across continents. From the beginning, we have demonstrated that there is enormous potential to explore when European destinations and venues meet face to face with the most influential buyers from Latin America, Central America, and the United States.
This third edition consolidates a carefully designed format to facilitate strong business relationships, with personalized agendas, shared experiences, and a trust-based environment that goes beyond simple professional interaction. In each edition, our Forums have brought together Convention Bureaux, hotels, venues, and European destinations with strategic hosted buyers selected for their decision-making capacity and active interest in incorporating new international proposals.
Over these years, we have successfully created an effective and high-value bridge between Europe and LATAM, generating real growth opportunities for both regions. Today, GMF LATAM Edition not only represents a space to do business but also a strategic platform to position European destinations in emerging and expanding markets.
We believe in authentic connections, encounters that build trust, and long-term vision. If you are part of the European MICE supply and are ready to take a step toward Latin America with concrete results, this is your opportunity.
Would you like to participate as a Hosted Buyer or Supplier?
find at
this Forum?
- 50/55 buyers:Agencies from the Americas and Europe (30% South America and Central America, 20% USA, 40% Europe)
- 50/55 suppliers: Convention Bureaux, hotels and hotel chains, convention centers, unique venues, local DMCs, and complementary MICE services from LATAM (Caribbean, Central America, South America)
- Pre-scheduled one-to-one meetings
- Two days and two nights of networking opportunities
- 100% qualified presence of international buyers
- Europe–America connection in a single agenda
Tuesday 10th
Arrivals throughout the morning
13:45 – 15:00 Inaugural lunch
15:00 – 15:20 GMF welcome and Event Partner presentation
15:20 – 16:40 One-to-one meetings
16:40-17:10 Coffee break
17:15 – 17:35 Event Partner presentations
17:35 – 18:55 One-to-one meetings
19:50 Transfer departure to dinner
20:15 – 22:15 Dinner at the Special Venue
Wednesday, 11th
7:30-8:30 Breakfast
9:00 – 10:35 One-to-one meetings at the hotel
10:35-11:05 Coffee break
11:10 – 11:30 Event Partner presentations
11:35-13:10 One-to-one meetings
13:10 – 13:30 Event Partner presentations
13:35-14:45 Lunch
14:45 – 15:15 Time to change
15:30 Teambuilding
19:45 Departure for dinner at special venue
20:10-23:00 Closing dinner
Thursday, 12th
13:00 Lunch
Departures throughout the day
Europe connects
with LATAM
Shorten distances between Europe and Latin America in an environment designed to create real impact. GMF LATAM Edition is much more than a meeting: it’s a strategic platform where the most active MICE decision-makers connect with Europe’s most attractive destinations and venues. Tangible opportunities, clear goals, and valuable connections in an experience that unites cultures, markets, and business vision.
Your gateway to the world
Global audience, local impact
The essence of this three-day meeting, successfully held in previous editions at destinations like Kempinski Hotel Cancún, lies in the diversity and quality of its participants. This edition in Cartagena de Indias highlights the presence of European buyers, led by Spanish event planners, followed by agencies from the UK and Germany. Additionally, Latin American buyers—especially from Brazil, Colombia, and Mexico—reinforce the forum’s multicultural and dynamic nature, fostering an ideal environment for business exchange and strengthening international relationships.
MICE with a Caribbean flavor
Indias and MICE, the perfect formula
The previous edition in Cancún, backed by the Quintana Roo Tourism Promotion Council and the Cancún, Puerto Morelos & Isla Mujeres Hotel Association, showcased the Mexican Caribbean’s high level of professionalism and creativity. Now, Cartagena de Indias—with its historic and Caribbean energy—is ready to take the baton with an even more ambitious and vibrant edition.
Host Destination
Event Partners
Past edition attendees
Fairmont Mayakoba
- Un mundo de lujo rodeado de belleza natural en Playa del Carmen
- 240 hectáreas de bosque tropical atravesadas por aguas cristalinas y bordeadas por la prístina costa caribeña
- Con una exuberante selva tropical, encantadores manglares y el mar turquesa, el resort es un escenario idílico para un evento singular, con dos salones multifuncionales para su conferencia o cena de gala en la playa de ensueño del Caribe
about us....
Participate
As
Buyer or Supplier
Join this edition and become part of our international community for creating business and lasting professional relationships in the MICE sector
Figures from the
previous edition
Hosted Buyers' origin
Global origin
Aggregated figures from 44 attending global accounts*
*Average figures for 2019, 2022 & 2023
Events/Year
Attendees
USD/Year ROI
Overall attendee satisfaction
Satisfaction with overall planning
Satisfaction with attendee relevance
Satisfaction with the social program
Support
Andrés Merino
