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MICE People™

Experts in connecting people.

The Global MICE Forums are the leading one-to-one events in the Meetings and Events Industry designed to establish personal connections, generate experiences, and create business opportunities across the entire MICE value chain. In our two-day events, held in various locations in Spain and Portugal, we bring together MICE supply and demand in effective one-to-one meetings, complemented by an engaging social program to foster relevant and trustworthy business relationships.

We have been in this for a while

We have more than 12 years of experience and have successfully organized over 40 editions in Iberian and Latin American destinations, providing an excellent return on investment.

Multidisciplinary team

Different profiles of specialized professionals work at GMF to achieve the greatest success, seeking excellence together.

Pursuing the detail

The pursuit of perfection has taken us very far. Literally.

In this latest stage, our growth strategy allows us to export our formula for success to the other side of the Atlantic and to the rest of Europe


Stand out

Highlighted services with your participation as an Event Partner.


Iberian MICE Forums was born in January 2011, founded by two enthusiastic professionals in the tourism industry: Ana Candel, a destination manager based in the Balearic Islands, and Andrés Merino, former Sales and Marketing Director for various luxury hotels and hotel groups. Both have more than 15 years of experience in the Meetings and Events industry.

In 2022, the company was rebranded as Global MICE Forums to better reflect an expansion strategy based on stable growth while remaining true to us and our values.

Andrés Merino

Founder & Managing Director

Graduate in Tourism, with a postgraduate degree in Business Administration, including legal training.

His multidisciplinary education, interest in international affairs, and dynamic character led him to enter the tourism sector.

From the beginning, he specialized in MICE, initially as a group coordinator at a DMC, and later dedicating the next eight years to Sales and Marketing in the hotel sector. Notably, he served as the Commercial Director from the opening of the luxurious Blau Porto Petro Resort in Mallorca, and his last position was Corporate Director of M&I at Iberostar Hotels & Resorts.

Camelia Taposan

Associate Director

Javier Carreira

Head of Sales

Luis de Les Rico

Head of Marketing

Irene Urrea

Head of Operations

Eva Murciano

Hosted Buyers Relations Executive

Noemí Tordable

Suppliers Sales Executive

Yzan Boussion

Marketing Executive

Nicolás Calderón

Marketing Assistant

Andreea Sas

Hosted Buyers Assistant