GMF Latam Edition 2026
LATAM is waiting for you
Cartagena de Indias is no coincidence: it is the result of two previous editions that marked a turning point in how MICE supply and demand are connected across continents. From the very beginning, we have demonstrated that there is enormous potential to be explored when destinations and venues come face-to-face with the most influential buyers from Europe, the U.S., and Latin America.
This third edition consolidates a format carefully designed to foster strong business relationships, featuring personalized agendas, shared experiences, and an environment of trust that goes beyond mere professional interaction. In each edition, our Forums have brought together Convention Bureaus, hotels, venues, and destinations with strategic hosted buyers, selected for their decision-making authority and active interest in incorporating new international proposals.
Over the years, we have successfully built an effective, high-value bridge between Europe and Latin America, generating real growth opportunities for both regions. Today, GMF LATAM Edition is not only a space for doing business but also a strategic platform for positioning Latin American destinations and suppliers in the world’s leading MICE markets.
We believe in authentic connections, in encounters that build trust, and in a long-term vision. If you’re part of the Latin American MICE industry and are ready to take a step toward new markets with tangible results, this is your opportunity.
Would you like to participate as a Hosted Buyer or Supplier?
find at
this Forum?
- 50/55 buyers: Meeting and incentive planners from Europe, the U.S., and Latin America (40% from Europe, 30% from the U.S., 30% from Latin America)
- 50/55 suppliers: Convention Bureaux, hotels and hotel chains, convention centers, unique venues, local DMCs, and complementary MICE services from LATAM
- Pre-scheduled one-to-one meetings
- Two days and two nights of networking opportunities
- 100% qualified presence of international buyers
- Europe–America connection in a single agenda
Sunday, 09th
17:00 Welcome cocktail at Hilton Cartagena Hotel
18:00 – 19:30 User Thinking Workshop: “Humanizing the Event Buyer”
20:15 – 22:15 Dinner at the Special Venue
Monday, 10th
7:30-8:30 Breakfast
9:00 – 10:35 One-to-one meetings at the hotel
10:35-11:05 Coffee break
11:10 – 11:30 Event Partner presentations
11:35-13:10 One-to-one meetings
13:10 – 13:30 Event Partner presentations
13:35-14:45 Lunch
14:45 – 15:15 Time to change
15:30 Teambuilding
19:45 Departure for dinner at special venue
20:10-23:00 Closing dinner
Tuesday, 11th
13:00 Lunch
Departures throughout the day
Europe connects
with LATAM
Bridge the gap between Europe and Latin America in an environment designed to make a real impact. GMF LATAM Edition is much more than just a gathering: it is a strategic platform where the most active decision-makers in the MICE sector come together with the most attractive offerings from Latin American destinations and venues. Tangible opportunities, clear objectives, and valuable connections come together in an experience that unites cultures, markets, and business vision.
Your gateway to the world
Global audience, local impact
The essence of this three-day event, which has been successfully held in previous years at venues such as the Kempinski Hotel Cancún, lies in the diversity and quality of its participants. This edition in Cartagena de Indias features the presence of European buyers, including meeting and incentive planners from the United Kingdom, France, Germany, and Spain. Additionally, Latin American buyers, particularly from Mexico and Brazil, reinforce the forum’s multicultural and dynamic character, creating an environment conducive to business exchange and the strengthening of international relations.
MICE with a latin flavor
Cartagena de Indias and MICE, the perfect formula
The previous edition in Cancún, supported by the Quintana Roo Tourism Promotion Council and the Hotel Association of Cancún, Puerto Morelos, and Isla Mujeres, showcased the high level of professionalism and creativity found in the Mexican Caribbean.
Cartagena de Indias, with its history and Caribbean energy, is now preparing to take the reins with an even more ambitious and vibrant edition.
Host Destination
Event Partners
Past edition attendees
Our testimonials speak for us
Fairmont Mayakoba
- Un mundo de lujo rodeado de belleza natural en Playa del Carmen
- 240 hectáreas de bosque tropical atravesadas por aguas cristalinas y bordeadas por la prístina costa caribeña
- Con una exuberante selva tropical, encantadores manglares y el mar turquesa, el resort es un escenario idílico para un evento singular, con dos salones multifuncionales para su conferencia o cena de gala en la playa de ensueño del Caribe
about us....
Participate
As
Buyer or Supplier
Join this edition and become part of our international community for creating business and lasting professional relationships in the MICE sector
Figures from the
previous edition
Hosted Buyers' origin
Global origin
Aggregated figures from 44 attending global accounts*
*Average figures for 2019, 2022 & 2023
Events/Year
Attendees
USD/Year ROI
Overall attendee satisfaction
Satisfaction with overall planning
Satisfaction with attendee relevance
Satisfaction with the social program
Support
Andrés Merino
