- The ‘Winning in the Street’ campaign, to celebrate how women’s football transcends far beyond the playing field.
One of the most notable dates on the Liga F calendar is May 23rd, which commemorates the celebration of International Women’s Football Day. For this occasion, Liga F, as the standard-bearer of professional women’s football in Spain and hand in hand with the agency El Ruso de Rocky, launches ‘Winning in the Street,’ a very special campaign that shows that the greatest victory is not the one that comes off the field, but is reflected in society.
‘Winning in the Street’ highlights that the most important victory, paradoxically, is not the one that occurs inside their stadiums, but the one that is already being won outside of them, on the street. Today, thanks to clubs, their players, and the support of their fans, we are also winning in schoolyards, in our squares, our streets… and in our society.
And what better demonstration to make this reality visible than to use the best scout in the world, the one who knows every corner of our geography, and the one who captures us as a society in the most objective way: Google Street View. Because by walking through Google Street View, you can already see that the best victory of Liga F is the one that is being won outside the field. Because as society changes, what we see on the street changes.
With this action, Liga F wants to continue demonstrating that professional women’s football grows day by day, street by street, square by square, and is increasingly present in our society.
